Trade Me is the largest Internet-auction website operating in New Zealand and the most visited site in New Zealand before Google New Zealand.
Develop and produce three entire ranges of promotional merchandise – one for the Client Christmas Gift and one for ongoing self-promotion. As well as their Trade Me Motors site. The products needed to have the right balance in the marketing mix through creativity and innovative to communicate their company and services.
For their Christmas promotion, Signature produced a custom Ukulele, a kiwi icon for a new Iconic New Zealand company. It incorporated a Christmas message and company branding.
For self-promo a Karma cup and custom ‘kiwi shaped’ biscuit, reflecting their company logo was produced. It was perceived that while you were at your desk browsing the Trade Me site, you could munch on your Trade Me cookie and drink your coffee from your branded mug. Likewise with the company being an internet based company a custom Trade Me kiwi shaped USB was produced in keeping their marketing mix.
For the Trade Me Motors, an adeptly branded remote control 4-wheel drive was a great choice. It was a fun interactive item that well received by the team and clients alike. It created a vibrant and appealing promotion. The car was well-sought after by their customers and team as a collectable item.
Signature were able to meet the strict time-lines and delivered successful promotional products on budget and on time, The items are well-sought after by their customers and team as collectable items.